I fix B2B funnels that look great on paper but don't convert.

I've spent the last few years building regional GTM motions from scratch. When Bright Data needed pipeline in APAC, I didn't inherit a playbook. I built one. When our homepage was converting at 3.2% and every benchmark said B2B SaaS should be closer to 5%, I ran 14 A/B tests in 60 days. Eleven failed. Three worked. Those three moved CVR by 18%.

That's the kind of work I do. Not strategy decks that sit in a shared drive. Actual experiments, with real data, that either move numbers or get killed.

I sit at the intersection of marketing, product, and sales. Most growth problems aren't marketing problems or product problems. They're alignment problems. Marketing generates leads, sales says they're garbage, product ships features nobody asked for. Nobody is looking at the same dashboard.

I fix that. I connect the pieces so the whole funnel moves in one direction: revenue.

On a given week, I might be reviewing Hotjar session recordings to figure out why visitors scroll past our CTA, building an n8n workflow that enriches leads and pushes them to Slack, running an A/B test on landing page copy for the Japanese market, or getting on a call at 11pm Tel Aviv time with a regional partner who tells me our localized page "technically" reads Japanese but doesn't sound like something a Japanese buyer would read.

I call myself an imperfectionist. Not because I don't care about quality, but because I've seen too many good ideas die in planning mode. We once shipped a landing page with a typo in the CTA. Conversion rate jumped 12%. Fixed the typo later. The insight was worth more than the polish.

This philosophy runs through everything I do. Ship fast, measure fast, iterate fast. Not recklessly. With discipline. But always biased toward action over analysis paralysis. I constantly tweak my own productivity systems, routines, and workflows because I believe small improvements compound into something real over time.

Analytics and CRO: GA4, Hotjar, Microsoft Clarity, VWO. I watch session recordings like some people watch Netflix. It's where the real insights live.

Automation: n8n is my go-to for building marketing workflows that run themselves. I've also used Make.com and Zapier, but n8n gives me the control I need without depending on engineering resources.

AI: GPT-4, Claude, Gemini. I use them for content at scale, lead research, and automated outreach. Not as a replacement for thinking, but as an accelerator for execution.

Outreach: lemlist (Certified Service Partner), LinkedIn Sales Navigator. Multi-channel B2B campaigns that don't feel like spam.

I'm also an Experiment Nation Certified CRO practitioner. Not because I needed the certificate, but because the program forced me to formalize thinking I'd been doing intuitively.

I mentor growth marketers on ADPList, mostly on guerrilla marketing tactics and scrappy growth strategies for early-stage teams that don't have big budgets. I also volunteer with the Medito Foundation, a nonprofit focused on making meditation and mental health tools accessible to everyone, for free.

I believe the skills that make you good at growth marketing, pattern recognition, empathy for what people actually need, bias for action, are the same skills that make you useful to communities outside of work.